"Care 4 U" is a storyboard created in collaboration with an important French luxury house. The goal was to present an innovative luxury service for very important clients that require repairs for their beloved pieces. By using digital technologies the customer can follow in real time the craftsmanship and attention invested to satisfy their request.
They explained to me the whole customer experience and using storytelling techniques we developed a script and a storyboard that could highlight the pains and the value points at each step from the start to the end of the experience. The result was a collection of a dozen of illustrations representing the customer navigating through the experience until getting satisfaction.
I love doing these kind of storyboards because they make much more concrete and tangible the sequence of ideas giving value in a process. They become the support of presentation for the project owner and they can also be shared as a document that will share the whole story with its own voice.